The deals
behind the things
fans obsess over.

Hat Back Collective is a licensing and partnerships agency for pop culture. Music, anime, sports, toys, trading cards, gaming. We connect brands, artists, and IP with the partners who turn them into products that end up on shelves, in stadiums, and in collections.

Start a Conversation → See the Work
The Idea

A rock band on a trading card.
A vinyl figure in an NFL stadium.
None of it happens by accident.

Behind every collab fans line up for, someone knew both sides of the table: the brand, the artist, the manufacturer, the retailer. They made the call. That is what we do. Whether you're a brand chasing new categories, an artist entering consumer products, or a manufacturer hunting the right IP, we turn the introduction into a program that keeps growing after launch.

What We Do

Strategy to shelf.

Six ways to work with us, from a single introduction to a head of licensing on your payroll.

Licensing Strategy

Which categories, which partners, which order. The roadmap comes before the deals, so every partnership builds on the last.

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Brand Partnerships

Brands, artists, athletes, entertainment properties, and manufacturers, matched for collabs fans believe in.

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Business Development

Twelve years of relationships across retail, licensing, and entertainment. We open doors a cold email never will.

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Consumer Products

Concept to shelf. Product programs built to move at retail.

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Negotiation

Royalty models, minimum guarantees, deal structures. Terms that still hold up in year three.

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Most requested

Fractional Licensing Leadership

A head of licensing on your team for as long as you need one, from first category to full program.

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The Approach

Every deal, same order of operations.

01Build relationshipsfirst.
02Create valuesecond.
03Close great dealsthird.
In the Wild

Deals that made headlines.

Partnerships and programs we had a hand in, as the press covered them.

HypebeastTrading CardsPanini America × Funko Pop! debut a first-of-its-kind collectible trading card↗︎ The AthleticThe New York Times · SportsFunko Pops are everywhere, and might be coming to a stadium near you↗︎ BlabbermouthMusicMötley Crüe and Epoch announce trading card partnership↗︎ Rolling StoneMusic · CollectiblesThe best Funko Pop music figures, from Elvis to Post Malone↗︎ Panini AmericaSports · CollectiblesPanini America and Funko introduce a new collectible for sports enthusiasts↗︎ License GlobalKids & FamilyWhat are the wider kids' trends outside hardline toys?↗︎
Matt Lattier, Founder of Hat Back Collective Founder
The Founder
Matt Lattier
Founder, Hat Back Collective

Matt has spent more than a decade in licensing, partnerships, and consumer products, negotiating hundreds of agreements and building programs across entertainment, anime, music, toys, collectibles, apparel, and lifestyle.

Before founding Hat Back Collective, he held licensing leadership roles, building partnerships with many of the most recognizable brands and retailers in the world.

Today he works with clients from early-stage startups to global brands, turning ideas into partnerships that sell.

Licensing StrategyIP CommercializationDeal StructuringRetail StrategyGo-to-MarketCategory ExpansionGlobal LicensingProduct Development
Matt Lattier with the Elf on the Shelf mascot at Toy Fair in New York
Toy FairJavits Center · New York
Matt Lattier in the stands at a Fortuna Düsseldorf match
MatchdayFortuna Düsseldorf · Bundesliga
Why Clients Call

Hired to connect the dots.

Finding the right partners
Building licensing programs
Negotiating complex deals
Opening retail opportunities
Creating collaboration strategies
Expanding into new categories
Launching new product lines
Connecting people who create value
Start a Conversation

Got the brand?
We know the people.

Every partnership on this page started with a conversation. Here's yours.

info@hatbackcollective.com
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